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What Is Personal Information?
Personal information is information that specifically identifies an individual, such as a name, address, telephone number, e-mail address, or other account number, and information about that individual’s activities when directly linked to that person, such as information about his or her use of the Lakeshore Learning Materials Service. Personal information also includes demographic information, such as date of birth, gender, geographic location and preferences when such information is linked to other personal information that identifies you. Personal information does not include "aggregate" information. Aggregate information is data we collect about a group or category of products, services or users, from which individual user identities have been removed. In other words, information about how you use a service may be collected and combined with information about how others use the same service. Aggregate data helps us understand trends and our users’ needs so that we can better consider new features or otherwise tailor the Lakeshore Learning Materials Service.
What Personal Information Is Collected from Users of This Service?
The personal information we collect depends on whether you are a teacher, a student or a parent.
a. Teacher/Administrator Personal Information:
If you are a teacher or administrator and you register for a Lakeshore Learning Materials Service account, you will be required to provide your first and last name and your e-mail address. You have the option, but are not required, to also provide other information within your profile including your shopping habits.
b. Student Personal Information:
If you are a student, under the age of 18 years, we will only collect personal information about you provided that your teacher, school or district has agreed to obtain express consent from your parent or guardian for you to disclose such personal information to us for the use and benefit of the learning environment. If we learn that we have collected personal information from a student under the age of 18, without parental/guardian consent being obtained by his or her teacher, school or district, we will take reasonable steps to destroy that information securely and as quickly as possible, and we may suspend or terminate the associated account. If you have knowledge that a student under the age of 18 years has provided us with personal information in violation of this paragraph, please contact us at firstname.lastname@example.org. If you are a child under 13, please do not send any personal information about yourself if such parental consent has not been obtained. Further, please do not send any personal information other than what is necessary to participate in the Lakeshore Learning Materials Service.
If your teacher, school or district has not directed you to register for a Lakeshore Learning Materials Service account using a unique access code, you should not use the Service. If you have been provided a class code, you can login as a “Student” for a Lakeshore Learning Materials Service Account. Upon login, you will be required to provide your first and last name. Depending on how your teacher, school or district uses the Service, we may also collect your individual assessment data and assignment data for each class that you are in.
How We Collect Information
We collect personal information in a number of ways when you visit the Lakeshore Learning Materials Service. For example, we collect registration and account information from teachers, parents and students, which may include your name, username and e-mail address, and we may also collect personal information when you contact us by e-mail or otherwise for any reason.
When you visit the Lakeshore Learning Materials Service, some information is also automatically collected, such as your computer’s Internet Protocol (IP) address, your mobile device ID, your computer’s operating system, the browser type, the address of a referring website, and the time and date of your visit and purchases. Some of this information may be automatically collected through the use of "cookies" which are discussed in more detail below. We also collect various types of "clickstream" information, which is information about your browsing behavior, such as entry and exit points for the Lakeshore Learning Materials Service, search terms, website addresses you visit, page views and impressions. We treat this information as personal information if we combine it with or link it to any of the identifying information mentioned above. If you are under 13, we treat this information as personal information, whether or not it is combined with any other identifying information. Notwithstanding the above, we do not ask you for, access or track any geographic-location-based information from your mobile device at any time while downloading or using our mobile applications.
How Lakeshore Learning Materials Uses and Shares Information About You
We try to provide you with the information you need to make informed, reasonable choices with respect to how the Lakeshore Learning Materials Service uses or shares your information. Lakeshore Learning Materials uses and shares personal information from you in several ways:
(1) General Services. We will use information we have collected about you to provide the Lakeshore Learning Materials Service, which requires sharing your personal information with other users. If you are a teacher, you will be able to collect, review and edit information about the students in your classroom. Each student and his or her parent will only have access to view or submit information relative to that student. Students (and their parents) will not be able to view or otherwise access the personal information of other students. As part of our services, we may use your information to communicate with you about your account or transactions with us and send you information about features on our sites and applications or changes to our policies.
(2) Children’s Personal Information. We use children’s personal information for creating a student’s individual account (which will identify the student within your classroom), customizing the Lakeshore Learning Materials Service for you, and for sending you notifications via the Lakeshore Learning Materials Service from your teacher, school, district, other students and from Lakeshore Learning Materials (regarding your use of the Lakeshore Learning Materials Service). Please note that a student’s parent or guardian, as well as a student’s teacher and an administrator from his or her school and/or district, can view all activity and content associated with such student’s account, including such student’s personal information.
(3) Aggregate Data. We will share aggregated and anonymized data (in a non-personally identifiable format) with the classroom teacher so such individuals can look at statistical data related to students in a particular classroom. We may also share aggregated and anonymized information about the teacher or the student (in a non-personally identifiable format) in order to customize and improve the Lakeshore Learning Materials Service or for marketing purposes.
(4) Improve Our Services. We may use information we have collected about you to optimize or improve our products, services and operations. We may use information we have collected about you to detect, investigate and prevent activities that may violate our policies or be illegal.
Sharing of Your Information in Other Circumstances
In addition, we may disclose personal information in the good faith belief that we are lawfully authorized to do so, or that doing so is reasonably necessary to comply with legal process or authorities, respond to any claims, or to protect the rights, property or personal safety of Lakeshore Learning Materials, our users, our employees or the public. Information about our users, including personal information, may be disclosed or transferred as part of, or during negotiations of, any merger, sale of company assets or acquisition.
Our Security Practices
Control of Personal Information
We give you the opportunity to opt out of receiving communications from us and to view, correct or remove your personal information. If you are a parent or guardian of a student under the age of 13, you may contact us at any time to review your child’s personal information, direct us to delete it, or to prohibit any further collection or use of your child’s information. However, we will retain and use your or your child’s information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
To contact us directly regarding cancelling your account or correcting or removing other personal information, please e-mail us at email@example.com.
Your Comments or Concerns
If you terminate your account or delete/change your data or content, we usually update our live databases immediately. However, some data may update more slowly or may be impossible to update and remove, and some old data may remain in our archives and records. Also, we may be unable to propagate changes to partners who receive your data or content. If your account is being terminated or suspended, we may maintain some data to prevent re-registration.
Accounts; Passwords; Security
You will need an account in order to use the Lakeshore Learning Materials Service as a teacher, school, or parent. You may not use another person’s account without permission. When you are setting up your account, you must give us accurate and complete information and you will be asked to provide a password and/or personal information. You are responsible for your account information and password. We reserve the right to suspend your account and/or require you to alter your password if we believe for any reason that your password is no longer secure. YOU MAY NOT SHARE YOUR LAKESHORE LEARNING MATERIALS ACCOUNT PASSWORD WITH ANY OTHER PERSON FOR ANY REASON. We are not liable for any loss or damage arising from your failure to comply with the above requirements.
Please be aware that the Lakeshore Learning Materials Service and all user content may be subject to the Family Educational Rights and Privacy Act (FERPA) (20 U.S.C. 1232g; 34 CFR Part 99). FERPA is a federal law that protects the privacy interests of students in their education records. It generally prohibits the disclosure of a student’s personally identifiable information from education records without the consent of the parent or eligible student. An eligible student is one who reaches the age of 18 years old and/or attends a postsecondary educational institution, in which case the rights of the parent transfer to the student. Generally, FERPA also gives parents or eligible students the right to inspect and review the student’s education records, request that a school correct records which they believe to be inaccurate or misleading, and consent (or withhold consent) to a school releasing any information from a student’s education record absent certain circumstances. A more detailed overview of FERPA can be found at the website for the U.S. Department of Education at http://www.ed.gov/policy/gen/guid/fpco/ferpa/index.html.
Page last updated March 15, 2016.